Direm Beauty’s story began with the dream of combining nature’s pure beauty with the power of modern science. In addition to natural extracts derived from roses, botanical ingredients also play a significant role in the brand’s products. Each formula is brought to life by combining nature’s purity with innovative approaches that deliver effective results. The brand’s products offer both the purity of nature and the power of science. Developed through research conducted under the guidance of professors from Ankara University, these products promise users a natural and reliable beauty experience.